Colin Y.J. Chung

Hey, I'm Colin. I've hired, trained, mentored, copy-chief'd, and written direct response copy (DRC) for over 15 years.Most of my work is with financial publishers, nutraceutical companies, and creators. Some of my clients include Agora Financial, Truegenics, Pineapple, Reboot Marketing, Weiss Research, Investing Daily, Mike Koenigs, Ava Jane Kitchens, Brian Tracy, and Jim Kwik.Between 2014-2020, I was the primary coach for John Carlton's Simple Writing System, a cohort-based copywriting course. I've trained hundreds of business owners, entrepreneurs, and freelancers how to write copy.I've also recruited, built, and managed copy teams at five different companies. I've had titles like "Copy Chief", "Copy Coach", and "Director of Copy".Funnels, VSLs, and webinars I've written (and consulted on) have driven an estimated $250 million total in direct sales.As your copy-consultant, I'm here to help you with building funnels, copy critiques, marketing operations (e.g. recruiting copy teams), training you (and/or your team) on copywriting, and overall direct response strategies.


"Colin is one of the first people I think of when I need help with copywriting. I've been working with him for over a decade now." - Jim Kwik"Thank you Colin for your brilliant strategic mind, your amazing writing skills, your caring heart." - Christine Kloser"He brings tremendous raw talent to the game." - John Carlton"I love this copy! [Project] has become our direct mail control! The ROI is nearly double that of the old control." - Clayton Makepeace"Not only does his copy covert and make you money, Colin writes in your voice talking to your tribe so you create a real, authentic connection with your customers." - Arielle Ford"Thanks again for this extraordinary bit of craftsmanship. You're a master at what you do and I'm deeply appreciative of your generosity." - Gary Goldstein"Within the first day I saw a huge jump in our conversion rate. In 4 months I made back my investment with him and now everything is pure profit. Colin is the best investment I’ve made" - Bob Grant"Colin’s support helped us build from nothing to a list of 32,000 in just two months."
Ocean Robbins
"You are always a brain worth tapping into." - Brian Kurtz

Consulting

Marketing Consulting

We jump on Zoom to talk. Here's the expertise I'm qualified to share with you:• Direct response copy and funnel strategy
• Recruiting, training, and managing a copywriting team
• Building and scaling a direct response business

Live Copy & Funnel Review

You have a funnel (can be a sales letter, VSL, or webinar) or landing page. It's not converting as well as you'd like. We jump on Zoom for an hour, hit record, share screen, and I dissect it for you live and in person.This call may also be used to help with writing copy that's in process or from scratch. We spend the hour strategizing, structuring, and writing copy live-in-person.

Full Funnel Review

As above, but I do it on my own time. You get a full, in-depth 37-point analysis in a PDF with tons of comments in the sidebar. You can hire my agency to implement the suggested changes, or hand it off to another copywriter.$2,500/review. Please email admin [at] pluralcopy [dot] com and include the following:1. Your business name, address, phone, and email.
2. Transcript of your VSL/Webinar or sales letter in a Google Doc.
We will send you a Docusign agreement to sign, plus an invoice. We accept ACH and wire transfers for projects this size.

Copywriting Training

You hire me to train you how to write long-form copy (sales letters, VSLs, and/or webinars). We meet on Zoom once a week for 12 weeks. This is intensive. You must set aside at least 4-6 hours a week for writing.By the end of it, you will have a rough sales letter you can start throwing traffic at. It could be selling your eBook, course, supplement, newsletter, cohort, coaching, mastermind, or anything that requires long-form copy to sell.I've taught copy to hundreds of business owners, creators, coaches, cofounders, and CEOs.SOLO: $8,500 - Weekly 1-on-1 training via 60m sessions over 12 weeks.CLASS: $5,000/student - Small group setting, 4-6 students. 12-weeks, 90m each session.Please email admin [at] pluralcopy [dot] com directly.


But wait, what if I need copy written? My agency, Plural Inc., provides copywriting services. Please contact us at admin [at] pluralcopy [dot] com for details.

Services

I'm currently looking to help two values-driven organizations, businesses, or nonprofits develop a content stream.This is an ongoing communications plan -- built strategically -- for a target audience... offering helpful, useful, and engaging content (via newsletters, podcasts, social media).Your audience could be your network, current clientele, related businesses, organizations, and/or influential figures.

Benefits of a Content Stream

Measurable Results may include...• Encourage repeat business
• Generate new leads & referrals
• Educate prospects on your services
• Increase client usage of your solution
• Qualify prospects prior to first contact
Qualitative Benefits may include...• Build trust, authority, and reputation
• Develop weak ties into stronger relationships
• Retain top-of-mind status (they think of you first)

Example of a Content Stream

An ongoing content stream plan may look something like this:• A Monthly Physical Newsletter
• Weekly Email Newsletter
• Daily Social Media Posts*
*Social posts may be short 100-250 word posts with useful, helpful content on X (Twitter), LinkedIn, Facebook, Instagram, or Threads.Here's an example: One of my clients is a law firm. We use a content stream to generate new leads via referrals. Here's what we cover each month:• The latest law changes relevant to the audience
• An opinion piece on industry news or a recent case
• A breakdown of a successful case my client won
• Tips, tactics, and helpful advice useful to the audience
We meet weekly to discuss the above subjects, and then I turn the raw material into conversational, engaging content.

Questions? Let's Talk

If you're interested in developing an ongoing content stream with me, please email me directly at:colin [at] pluralcopy [dot] com