Colin Y.J. Chung
Hey, I'm Colin. I've hired, trained, mentored, copy-chief'd, and written direct response copy (DRC) for over 15 years.Most of my work is with financial publishers, nutraceutical companies, and creators. Some of my clients include Agora Financial, Truegenics, Pineapple, Reboot Marketing, Weiss Research, Investing Daily, Mike Koenigs, Ava Jane Kitchens, Brian Tracy, and Jim Kwik.Between 2014-2020, I was the primary coach for John Carlton's Simple Writing System, a cohort-based copywriting course. I've trained hundreds of business owners, entrepreneurs, and freelancers how to write copy.I've also recruited, built, and managed copy teams at five different companies. I've had titles like "Copy Chief", "Copy Coach", and "Director of Copy".Funnels, VSLs, and webinars I've written (and consulted on) have driven an estimated $250 million total in direct sales.As your copy-consultant, I'm here to help you with building funnels, copy critiques, marketing operations (e.g. recruiting copy teams), training you (and/or your team) on copywriting, and overall direct response strategies.
"Colin is one of the first people I think of when I need help with copywriting. I've been working with him for over a decade now." - Jim Kwik"Thank you Colin for your brilliant strategic mind, your amazing writing skills, your caring heart." - Christine Kloser"He brings tremendous raw talent to the game." - John Carlton"I love this copy! [Project] has become our direct mail control! The ROI is nearly double that of the old control." - Clayton Makepeace"Not only does his copy covert and make you money, Colin writes in your voice talking to your tribe so you create a real, authentic connection with your customers." - Arielle Ford"Thanks again for this extraordinary bit of craftsmanship. You're a master at what you do and I'm deeply appreciative of your generosity." - Gary Goldstein"Within the first day I saw a huge jump in our conversion rate. In 4 months I made back my investment with him and now everything is pure profit. Colin is the best investment I’ve made" - Bob Grant"Colin’s support helped us build from nothing to a list of 32,000 in just two months."
Ocean Robbins"You are always a brain worth tapping into." - Brian Kurtz
Consulting
Marketing Consulting
We jump on Zoom to talk. Here's the expertise I'm qualified to share with you:• Direct response copy and funnel strategy
• Recruiting, training, and managing a copywriting team
• Building and scaling a direct response business
Live Copy & Funnel Review
You have a funnel (can be a sales letter, VSL, or webinar) or landing page. It's not converting as well as you'd like. We jump on Zoom for an hour, hit record, share screen, and I dissect it for you live and in person.This call may also be used to help with writing copy that's in process or from scratch. We spend the hour strategizing, structuring, and writing copy live-in-person.
Full Funnel Review
As above, but I do it on my own time. You get a full, in-depth 37-point analysis in a PDF with tons of comments in the sidebar. You can hire my agency to implement the suggested changes, or hand it off to another copywriter.$2,500/review. Please email admin [at] pluralcopy [dot] com and include the following:1. Your business name, address, phone, and email.
2. Transcript of your VSL/Webinar or sales letter in a Google Doc.We will send you a Docusign agreement to sign, plus an invoice. We accept ACH and wire transfers for projects this size.
Copywriting Training
You hire me to train you how to write long-form copy (sales letters, VSLs, and/or webinars). We meet on Zoom once a week for 12 weeks. This is intensive. You must set aside at least 4-6 hours a week for writing.By the end of it, you will have a rough sales letter you can start throwing traffic at. It could be selling your eBook, course, supplement, newsletter, cohort, coaching, mastermind, or anything that requires long-form copy to sell.I've taught copy to hundreds of business owners, creators, coaches, cofounders, and CEOs.SOLO: $8,500 - Weekly 1-on-1 training via 60m sessions over 12 weeks.CLASS: $5,000/student - Small group setting, 4-6 students. 12-weeks, 90m each session.Please email admin [at] pluralcopy [dot] com directly.
But wait, what if I need copy written? My agency, Plural Inc., provides copywriting services. Please contact us at admin [at] pluralcopy [dot] com for details.
Contact
Here's how to get in touch with me
Consulting
If you need help with your marketing, copywriting, and/or building/optimizing your funnels, please reach out to me directly for consulting here: Book a Consulting Call with Colin.
Podcast & Virtual Event Appearances
I have spoken on podcasts and at virtual events sharing my expertise as a marketer, copywriter, and freelancer.If you'd like me to speak at your event or on your podcast, please email me directly at colin [at] pluralcopy [dot] com with your audience size and per episode downloads.